Easter holiday activities at Björsjöås

The project was carried out in close collaboration with Bergumskolan's after-school activities and offered free nature-based activities over four days at Björsjöås Vildmark. The activities were aimed at school-age children, mainly 7–16 years old, and included elements such as "ghost walking" - where the children were guided through the world of folk beliefs using a mobile phone and imagination - and "the storm kitchen trick", where they cooked together outdoors without electricity. 

The initiative combined teacher-led exercises with the possibility of spontaneous visits, which increased accessibility for both organized groups and the general public. Marketing took place via social media and the project website. Despite a lower turnout than expected (50 participants compared to the planned 200), the project was a success in its implementation. 

Target group:

Children and young people with families living in Bergum and the surrounding area

Results:

The project reached its target group well and led to a new long-term collaboration between school, association and tourism actors. It was established as a new model for outdoor-based holiday activities. An extra positive effect was that one business chose to include overnight accommodation on site with access to tipi tent – something that was greatly appreciated. 

”"We think it went as planned. We got the best response from schools that took the opportunity to visit us..."” 

Post-project activities:

Bergum Gunnilse Utveckling plans to continue the collaboration with Bergumskolan's after-school activities and also to develop new collaborations with other schools. The project has established a basis for recurring holiday activities in the area and could become a permanent part of the association's activities during school holidays.

Read more about Bjösjöås Wilderness